Role | Digital Content Coordinator - insight global
SCOPE | campaign Contract - 2024 Olympics
SErvices | Social Media Strategy, Content Planning, Data Analysis, Digital Asset Management, Campaign Development
CHALLENGE
To significantly boost the digital presence and engagement of USA Track and Field, amplifying athlete stories, event coverage, and strategic digital content.
Approach:
Created comprehensive social media strategies across multiple platforms (Instagram, Twitter, Facebook, YouTube).
Developed and implemented content plans, focusing on real-time event coverage, behind-the-scenes stories, and athlete-centric storytelling.
Managed a network of over 300 creative professionals, optimizing content capture at major events.
Utilized data analysis to refine content performance, driving continuous improvement in engagement metrics.
Executed digital asset management practices to streamline content workflows and ensure high-quality, timely outputs.
Outcome:
Increased follower engagement by 45% year-over-year.
Grew overall social media following by 60% during tenure.
Successfully managed content for major events including Olympic Trials, National Championships, and international competitions.
Improved content distribution efficiency by implementing a centralized asset management system.
Key visuals to include:
Screenshots demonstrating follower and engagement growth analytics.
Examples of high-performing athlete-focused social posts.
Event coverage visuals highlighting behind-the-scenes content.
Quote or testimonial: "Under Sam's direction, our digital channels became vibrant storytelling platforms that deeply engaged our community and showcased the true spirit of track and field."
— USATF Senior Marketing Executive
— USATF Senior Marketing Executive
